I am a versatile designer with experience on multiple disciplines across the design world; my primary work is on Digital Products and Game Design. Both of these spaces demand intuitive systems that drive retention, engagement, and learning. I use the diversity of my experiences to inform my design choices, always focused around the user. Tell me what brings you here,
My design philosophy focuses around questions and iterations. I like to be able to answer why I make every design choice, and I make my choices around users, data, and experience. When designing I like thinking on the present and the future, how does it feel when something is new, and how does it feel when its the 100th time you do an action.
Products told end to end: research, flows, iteration and the shipped interface.
Players already organise their games in WhatsApp and don't want another app. Bolea works inside it: a link in the chat opens lobbies with a date, place and their own chat, log-in is through WhatsApp, and every notification comes back to the conversation. Organisers and courts use branded lobbies to fill their events.
A series of online courses that teaches IT professionals soft skills through the hard skills they already use. Research into the problems IT teams face, a hybrid course format, four curriculums, the teachers and the rollout onto the platform.
A gamified loyalty app that uses casual games and real-world quests to drive foot traffic to partner stores and keep customers coming back.
Shipped titles, playable prototypes and jam games. Filter by the skills you care about — everything else drops out.
Choose your alchemist from a magical coven. Explore a hand-painted, post-apocalyptic fantasy world. Fend off hordes of magical beasts in this roguelite tower defense and survival game. Play solo or in co-op with up to 3 friends. Strategize and adapt in tower defense × survival × bullet heaven.
A gamified app that uses games to guide people to real world locations and keep them engaged. Alongside one programmer and one artist I built over eight casual games, all built on skill and repetition, plus a narrative quest layer that sends users to real places to take pictures or read the space for clues to a riddle.
Bugs N' Guns is a cooperative third person shooter. Player will need to combine their weapons firepower to eliminate enemies and obstacles as players try to protect a train called MARC - OS from hostile flora and fauna.
Cusco Paradox is an LGBTQ+ narrative puzzle game about a fox being trapped in the Incan netherworld. A journey of forlorn love and discovery, Atoq the Fox has lost his memories and must delve deep into this world to recover both his memories and his boyfriend. Move the blocks to build a path through the shrines and travel the nether.
A child arrives at a magic school where every teacher has been turned into an animal. To turn them back he has to find the source of magic and the evil wizard behind it. A heavily narrative 2D platformer for children aged 9–12, built around minigames that train reading comprehension and vocabulary, and a creature taming system where the creatures help you rather than fight for you.
A new course line that teaches soft skills to IT professionals by anchoring every lesson in the hard skills they already work with. I ran the pipeline end to end: interviews with IT professionals, HR and company heads to rank the pain points, then the course format, the curriculums, the teachers, and four courses out for soft launch.
A game about unlocking your vocational profile. Play different minigames to generate a profile — a top down hand drawn game heavily focused on narrative elements, filled with a range of different activities and an in-depth choice system. Every action has a consequence.
A minimalist tabletop roguelike in portrait. Four hero classes descend through a growing multi-biome grid where combat is dice you can nudge with Focus, weapons wear out and evolve, and the body of your last run is waiting on the floor where you died.
The thing you defend is also the thing that moves. Gather out in the field, steer the caravan away from the mesas, and spend what you carried on engineering or magic before the next wave lands.
Reaction inside a turn structure. Attacks and defences resolve on an isometric grid, but every exchange opens a timed input window — the fight keeps asking for your attention between decisions.
A king alone on a 5×8 board, climbing. Chess movement supplies the tactics, a d6 against defence supplies the risk, and Focus lets you buy a second chance at the moment it matters.
Tower defence where the towers are crops. A gnome plants, waters and harvests while bugs march on the house — and every plant is both a weapon and part of the economy that pays for the next one.
You never see the trench — only what the claw's lamp reaches. Drive a crane down 2,400 metres of dark on a two-minute battery, and the battery is also the light.
A garden that grows into a habitat. Plant, water and harvest a meadow while unlocks, hybrids and wildlife arrive on their own schedule — progression you tend rather than grind.
Neon Red is a platformer for speedrunners. By utilizing the red line connecting your arm and hand, you'll need to use momentum and swings to reach the goal as quickly as possible. Defeat enemies and strive to improve your times.
Super transform is a first person puzzle videogame based on transforming different objects to traverse the rooftops. You will embody an interdimensional guard that has the mission to save the city of Madrid in a fractured reality which has been flooded (yes, now it has a beach) and is under the vengeful attack of the squids.
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I am a product designer focused on retention loops, user engagement and learning.I am a game designer focused on gameplay, systems and retention loops. I have experience in a wide range of work, focusing primarily on digital products, video games, gamification systems and education.
I have led teams of 6 to 16 people across design, engineering and content, and owned end-to-end product development from concept through balancing, production and launch. Hands-on in Unity and Unreal Engine, with a Master's in Game and Interactive Media Design from U-tad, Madrid, and a Bachelor's in Industrial & Product Design from SCAD.
My background covers UX/UI, research, prototyping, gameplay and systems design, production and product management, and I taught game design fundamentals as a professor at U-tad. I keep two CVs, one for product design and one for game design.
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