Alejandro Melian · Product design
Product design · TrainingIT · Spain · online course line

TrainingIT
soft skills

A series of online courses for IT professionals in Spain that teaches soft skills through the hard skills they already use. I ran the project from research to launch: the problems worth solving, the course format, the curriculums, the teachers and the rollout onto TrainingIT's platform. Four courses launched, and three have been in the catalogue for two years.

Role
Product lead, end to end
Timeline
May – September
Client
TrainingIT, Spain
Courses launched
4 · 3 live for 2 years
01

Problem

A technical catalogue with a people gap

What IT teams were missing

  • TrainingIT's catalogue was technical: Java, Linux, data, AI and certifications.
  • Its buyers, HR and team leads at IT companies, kept raising problems no technical course solves: feedback, leadership, workload and team climate.
  • Generic soft-skills training exists everywhere, and IT professionals reject it because it speaks the language of business, not of their work.

Business goal

Open a new course line that brings soft skills into the catalogue without leaving TrainingIT's technical identity: particular skills with a clear synergy with the IT field, so each course sells to HR and holds the attention of the engineer in the room.

What we mean by soft skills

Personal attributes and interpersonal skills that let a person work effectively with others.

Emotional intelligenceCommunicationTeamworkAdaptabilityProblem solvingLeadershipCreativity
02

Discovery

Research, problems, benchmark

Research summary

Method

Desk research on the challenges IT professionals face at work and a needs analysis focused on communication and organisation, followed by interviews with IT professionals, HR professionals and IT company heads.

Participants

IT professionals, who know where the working day breaks down; HR, who see the gaps in reviews and exits; and company heads, who decide what gets funded.

Key finding

Soft skills land with IT professionals when the lesson starts inside a technical situation they recognise, such as a sprint, a review or a deadline, rather than beside it.

Four problems in IT

Communication is crucial in IT, but professionals struggle to explain technical concepts to non-technical stakeholders and to collaborate with team members from different backgrounds.

Classes it calls for
OrganisationCommunicationLeadershipEmotional intelligence

Sources: BMC Blogs, “10 Common Challenges IT Teams Face”; Bryant & Stratton College, “Challenges IT Professionals Face in the Workplace”; InformationWeek, “Top 5 Challenges Facing IT Departments in 2021”; BairesDev, “10 Key Challenges IT Professionals Need to Overcome in 2022”.

Work efficiency skills5 class families

The classes each problem called for collapsed into five families. Each was benchmarked against courses already on the market.

Organisation & productivity

Appears in all four problems.

Communication

Stakeholders, teammates and handovers.

Learning how to learn

Keeping up with the pace of new technology.

Leadership

Benchmarks: BAI Formación, Udemy.

Emotional intelligence

Benchmarks: Coursera, OpenWebinars.

Market researchA gap in the market

At the time, no course on Domestika, Udemy or similar platforms used hard-skill lessons to teach soft skills. The two were sold separately.

The market

Hard-skill courses on one side. Soft-skill courses on the other.

TrainingIT

Soft skills taught inside the hard skills IT professionals already use.

Design problemsWhat made it hard

A sceptical room

IT professionals dismiss soft-skills training on sight. The hard-skill frame is what earns their attention.

Urgent versus desirable

Research produces long wish lists. The synthesis had to separate what companies will fund now from what they agree is important.

Teachers who hold both sides

The format needs teachers fluent in the technical context and in the soft skill.

Two buyers, one course

HR signs and the professional attends. Each course has to sell upward and be worth the participant's time.

Strategic opportunity · hard skills as the vehicle

Start in their work

Each session opens on a technical situation the group recognises, such as a review, a retro or an escalation.

Name the soft skill

The soft skill is introduced as what decides how that situation resolves, so it reads as craft rather than HR content.

Practise and carry back

Exercises use the participants' own cases, so what they learn maps onto next week's work.

03

Iteration

From concepts to courses

Hybrid course concepts

Agile methodologies+Leadership & project management

Technical skill in agile methods combined with leading people and running projects.

Data analysis & visualisation+Narrative & communication

Technical skill in analysing and visualising data combined with storytelling and communication.

Course catalogue · 9 concepts

Needs analysis pointed to communication and organisation first. Each concept pairs the soft skills it develops with the hard skills that carry them, for the IT companies already partnered with TrainingIT.

#CourseSoft skillsHard skills that carry them
01Personal productivityTime management, self-discipline, personal organisationProductivity apps, prioritisation techniques such as the Eisenhower matrix
02Document managementAttention to detail, time managementDocument management systems, archiving and information security policies
03Communication skillsEmpathy, persuasion, clarity, active listeningProfessional writing, presentations, email and video-call tools
04Dynamic collaborationTeamwork, conflict resolution, adaptabilitySlack, Microsoft Teams, Scrum and Kanban
05Good practice in ICT managementCritical thinking, decision-makingITIL standards, IT security, systems and network administration
06Live Data storytellingCritical thinking, creativity, communicationTableau, Power BI, data analysis, basic graphic design
07Live Collaboration & problem solving for IT projectsCommunication, teamwork, flexibility, creativityJira, Scrum, Kanban, project planning and tracking
08Project managementLeadership, communication, decision-makingMicrosoft Project, PMBOK, PRINCE2, resource and risk management
09Live Notion or Trello for productivityOrganisation, time management, collaborationAdvanced Notion or Trello, custom workflows, integrations

Four courses for soft launch

01 · Leadership

Liderar Personas en Equipos IT

For engineers who became leads. Leadership framed through the work the team is shipping.

02 · Collaboration

Comunicación en Equipos Ágiles

Feedback, clarity and shared goals inside agile ceremonies.

03 · Team health

Gestión del Clima Laboral en Equipos IT

Reading and adjusting team climate, the gap HR raised most often.

04 · Influence

Presencia Ejecutiva y Leader's Storytelling

Presenting technical decisions, trade-offs and risk to non-technical stakeholders.

Curriculum structure20 hours · 4 modules

Every course targets 20 hours of content in four modules that move from foundations to practice. Where a soft skill is paired with a tool, the modules show how to use both together. Four of the draft syllabi:

4h6h5h5h

M1 · Introduction to productivity

Core concepts, a self-assessment of current productivity and a reading.

M2 · Time management

Eisenhower matrix and Pomodoro, calendars and task managers, then building a personal calendar and task list.

M3 · Personal organisation

GTD and Bullet Journal, the work environment, and putting one method into practice.

M4 · Keeping productive habits

Habit strategies, review and adjustment, and a personal action plan.

20 hours · 4 modules

Three ways to build a courseNew · transplant · teacher material
Option A

New course

Built from scratch with the teacher, module structure included.

  1. Meetings with the teacher
  2. Course design and course document
  3. Videos, presentations, readings and exercises
  4. Check for 20 hours of content
  5. Video transcripts
  6. Upload to the platform
Option B

Direct transplant

An existing course moved onto TrainingIT as it is.

  1. Check for 20 hours of content
  2. Video transcripts
  3. Videos onto the company Vimeo
  4. Upload to the platform
Option C

Teacher's own material

The teacher brings a finished course.

  1. Check for 20 hours of content
  2. Course sheet from the existing material
  3. Video transcripts
  4. Videos onto the company Vimeo
  5. Upload to the platform
Instructional designADDIE or SAM

ADDIE

Analysis, Design, Development, Implementation and Evaluation. Slower, but thorough and focused on getting it right from the start.

SAM

Successive Approximation Model. Iterative: the steps repeat until the course converges on its final design.

Both were evaluated for Option A courses, where the structure is set together with the teacher.

04

Execution

Path to integration

Path to integration

May

Research

Researched the problems most relevant to IT and to the companies buying training, and the classes that answer them with synergy with TrainingIT's catalogue.

June

Development

Built the classes that best fit those needs, or new courses where none existed, and defined what each needed to run.

July – August

Acquisition

Found, selected and managed teachers in Spain for each class, and agreed with each one how their course would be built.

August – September

Implementation

Brought the classes onto TrainingIT's platform and ran a September pilot with 5 to 10 courses.

Implemented courses · 4 launched, 3 live for 2 years

Four courses were implemented, and three have now been running on TrainingIT for two years. Each one keeps the format: 20 hours over 6 weeks, online, fully practical, and 100% subsidisable for companies through Fundae.

MethodologiesLive · 2 years

Gestión Iterativa en Proyectos IT

From catalogue concept 07 · Collaboration & problem solving for IT projects

Syllabus
  1. Iterative management: Scrum, with Big Dig and Intel cases
  2. Effective communication: PayPal and Yahoo cases
  3. Problem solving: FoxMeyer case
  4. Design thinking: Oral-B and Uber Eats cases
  5. Time management
  6. Continuous improvement and innovation
  7. Final project
Teacher
Francisco Perignon
View the course ↗
AutomationLive · 2 years

Notion para Profesionales

From catalogue concept 09 · Notion or Trello for productivity

Syllabus
  1. Introduction to Notion
  2. Pages, databases, views and relations
  3. Project management and team templates
  4. Notion AI and automations
  5. Final project
Teacher
Agustín Arizcun
View the course ↗
Business intelligenceLive · 2 years

Data Storytelling: narrativas con datos complejos

From catalogue concept 06 · Data storytelling

Syllabus
  1. What data storytelling is
  2. Your problem as the start of the story
  3. Your answers as its ending
  4. Building the narrative
  5. Telling the story with charts
  6. Communicating results
Teacher
Andreas Lloyd
View the course ↗
HR analyticsRetired

People Analytics: transformando datos en decisiones estratégicas

For HR professionals and analysts. Hard skills: HR data analysis and visualisation. Soft skills: data-driven decisions and communicating findings.

Syllabus · about 19 hours
  1. Introduction: business and tech context 2h 40
  2. Identify a business need 2h 20
  3. Build a multidisciplinary team 2h 10
  4. Collect and transform data 2h 40
  5. Analyse the data 3h 40
  6. Communicate results 3h
  7. Monitor results 2h 30
Module pattern
Video, quiz, two external readings (HBR, McKinsey, PwC, Forbes) and a practical exercise.
Teacher
Rita Alcalde Martin, People Analytics and Strategy Lead at Eventbrite
No longer in the catalogue
Teacher sourcingSpain · 7 channels

Teachers and professionals based in Spain who could teach each course, deliberately avoiding the names already in demand everywhere. Experts could include psychologists, coaches and business leaders alongside technical profiles.

ITFormaciónOpenWebinarsLinkedIn LearningUdemyCourseraFormadoresITADR Formación
Production standardsContent, platform, delivery

Content

Videos, readings, case studies, infographics and presentations, adding up to 20 hours or as close as possible. Files follow one naming rule, for example DataStoryTelling_clase_1.mov.

Quality check

Every video is transcribed with AI, so errors can be caught without watching every hour of footage.

Platform

Videos are hosted on a private Vimeo and can't be downloaded or watched without access. Materials go into Moodle, and the team makes the web and course banners.

Practice

Simulations, case studies and role-play, with quizzes for instant feedback and self-assessment.

Community

Moodle discussion forums for every course, and live webinars for some.

ValidationPilot · KPIs · surveys

Pilot

A September pilot with 5 to 10 of the courses, launched as Work Efficiency.

Measures

Completion rate, learner satisfaction and impact on job performance, with surveys after every course.

Continuous improvement

Regular content updates, and new courses added as market trends and needs change.

What I owned

Research & definition

Ran the research, ranked the pain points and turned them into the hard-skill-anchored course format.

Curriculum

Built the curriculums and session structures for four courses, with exercises set inside the participants' technical work.

Teachers & launch

Sourced the teachers, tuned their courses against the format and took them onto the platform.

User researchProduct definitionCurriculum designInstructional designTeacher sourcingLaunch